Refers to the level of moral sustainability displayed by any entity on the market. It refers to decision making where morality should be considered a short term investment expense; expecting stable, significant, tangible and intangible returns.
Refers to the personification technique used on business entities on the global market. This technique easily applies the principles of consciousness to the structure of the personified entity.
Describes the type of consumerism that is promoted by large companies and large profits instead of Service Based Consumerism.
Describes the type of consumerism that is based on true service to people and communities that meet their needs and wants alike.
Measures the impact area of a study in relation to the amount of relevant subjects included in the samples tested.
Measures the amount of negative impact a company may be having as a result of a lack of ethical moral investments. It indicates the suggested action items necessary to create sustainable change.
Refers to the specific areas of focus for businesses and organizations in the process of personification. It offers perspective on the overall image of the entity.
Refers to the human-like character of the structure of fundamental business practices and planning. It also refers to the Spirit of Business which reveals connections between Natural Laws and business functions.